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Major League Baseball

CSM (WASSERMAN) at London Stadium 2019 and 2023

The Brief

To supply a team of 100 uniformed staff including 6 Managers to facilitate the guest experience at this amazing UK event.

delivery

The MLB London Series is an arrangement for Major League Baseball (MLB) to play select regular season games at London Stadium in London, England. The arrangement was initially for two years, 2019 and 2020, which was sponsored by Mitel and branded as Mitel & MLB Present London Series.[1] The 2019 games were the first MLB contests ever played in Europe, and featured the Boston Red Sox hosting two games against the New York Yankees. Two games planned for 2020 between the St. Louis Cardinals and Chicago Cubs were cancelled due to the COVID-19 pandemic. In 2022, the arrangement between MLB and Greater London was renewed for games in 2023, 2024 and 2026.

Aesthetics supplied a team that was consistent over the 2 days with the managers attending an MLB training day to ensure that the teams could be properly briefed on the entire ethos of the games, the expectation of the customers and operations of the days ahead as they would be quite unique to the hospitality experience at other sporting events.

The event was a huge success and the staff thoroughly enjoyed their time at the games, engaging with fans from the UK and USA.

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